In EPISODE 165 OF GROWING OLDER LIVING YOUNGER with Cheri Merz, we discuss “Packaging Your Expertise”, the multi-author book to which we both contributed a chapter. This book, the 5th installment in the Expertise-Based Business series, is available today on Amazon Kindle at a special launch price of US$0.99. Use this link https://amzn.to/4cQhHuO . We discussed the challenges and opportunities faced by business writers, with a focus on establishing credibility and expertise through writing. Cheri shared practical advice for business owners and entrepreneurs looking to leverage writing to establish authority and achieve success. We discussed the difficulties of writing and publishing nonfiction books, including the importance of considering the reader’s perspective, the benefits of collaboration, and the art of crafting compelling stories. Cheri shared her tips for structuring a compelling narrative. including the use of turning points, engrossing scenes, and the need to engage the reader from beginning to end.
Cheri Metz is a 75 year old serial entrepreneur, former novelist and ghost writer turned story coach and independent publishing strategist. She also wears the technology hat as the provider of a SAAS solution for local businesses to obtain robust apps for content mod marketing. She returned to her dream of a writing career after retirement, and today with more than 30 self published novels, a memoir and several nonfiction books to her credit, Cheri’s mission is to help entrepreneurs write the right book, to establish authority and attract their ideal audience.
Episode Timeline
[0:11] Introduction to owning and sharing entrepreneurial expertise.
[12:57] The business of writing and publishing books, including collaboration and anthology options.
[20:30] Issues in writing, editing, and marketing books. [26:32] The art and craft of storytelling
Find Packaging Your Expertise at the special launch price of US$0.99 on Amazon Kindle. https://amzn.to/4cQhHuO
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